The concept behind the Pig comes directly from an iOS game developed in 2014.

The main character was a loser pig that usually spent his days lying on the couch eating canned beans and watching TV. Because of all those beans he did nothing but farting all day long.
During a boring afternoon of beans and TV his stomach was upset and the only way to feel better, as always, was to let the air out. He was just about to make a fart when he discovered his magical superpower. Thank to all his air he could actually fly! He was astonished! Since that moment he was no longer a loser pig but was just extremely proud of himself and his power.

Our Pig friend and his story teach us that we should be proud of ourselves regardless of who we are and what happens in our lives.